“Ouai means yes, in that casual, Parisian way. It’s about saying yes to real hair for real life. And to looking chic, no matter how many followers you have.” - Jen Atkin
Ouai (pronounced way) is for the millennial generation-the ones who believe in natural, complete hair care. It’s about self-love, freedom of expression, the selfie, the consumer who’s tried it all with disappointments along the way, and an overpriced price tag. It’s for the men and women of today who are basically tired of decision fatigue. Jen Atkin, owner of Ouai is like the rest of us- overwhelmed with distracting options as far as the eye can see. Either we’re paying too much for the fancy packaging or we’re not finding “the right” shampoo. Ouai in Sephora marks the change in how the customers view hair products in the first place.

“Hair care has become so serious. With Ouai products, I wanted to create a ‘breath of fresh hair’—a line for real life, for real women. Luxury products that are simple, affordable, and classic in a world full of loud noise,” says Jen. At Sephora, Ouai haircare is not one of the ocean of options. It is, however, the simplest form of hair maintenance realistic for every day. Ouai hair products are something luxurious.

Ouai products will give you that glow up.

Ouai India wants to share the love with Ouai hair products formulated for all hair types. They understand how much styling, environmental, and colouring damage you do to your hair. Ouai haircare is perfect for that no-fuss, simple life.

Shop our bestsellers:

The Ouai Shampoo and conditioner. The Ouai Shampoo can repair, smoothen, volumize, clean, while you can enhance your curls with the intrinsic Ouai conditioner! Just select the one you need. Check out NNNOW.com’s Ouai Shampoo and conditioner in India today!
The Ouai Memory Mist is a multi-tasking priming spray that adds heat protection, shine, and long-lasting hold to any look - curls and blowouts included.
The Ouai Finishing Creme Tames frizz for smooth, shiny hair and protects colour.
The Ouai Texturizing Hair spray builds incredible volume and texture. Volcanic minerals absorb oil and refresh hair.
The Ouai Curl Jelly softens and elongates curls while locking out humidity.
The Ouai hair oil. The Sephora Ouai hair oil is their best-selling multitasking oil infused with Ama Oil, Borage Oil, Baobab Seed Oil, and African Galanga Root Extract. Get your Ouai hair oil Sephora only!
Ouai Wave Spray - It’s the coveted Sephora Ouai volume spray! The Ouai hair spray gives you that weightless texture effortlessly chic, undone hair.
The Ouai Air dry foam is another of our bestsellers that has made its presence felt as part of the complete collection of Ouai products.

Shop Sephora site online or on the NNNOW mobile app

Women can now shop for their favourite luxury brands like Ouai online or via the mobile app. With a wide variety of beauty products online, shop luxury haircare and essential products from the comfort of your home. Discover online shopping that offers advantages like Gift With Purchase, product descriptions, and discounts with complimentary offers. Online prices for luxury hair treatments and products offer amazing deals with a click of a button.